Assessment mode Assignments or Quiz
Tutor support available
International Students can apply Students from over 90 countries
Flexible study Study anytime, from anywhere

Overview

Elevate your expertise with the Digital Marketing Course designed for professionals aiming to master SEO techniques for local businesses. This Certified Specialist Programme in SEO for Local Listings equips you with advanced SEO skills to optimize local search rankings, manage online reviews, and enhance visibility on platforms like Google My Business.


Ideal for marketers, business owners, and freelancers, this online marketing training combines practical insights with actionable strategies. Gain a competitive edge in the digital landscape and drive measurable results for local clients.


Start your learning journey today!

The Certified Specialist Programme in SEO for Local Listings equips you with advanced skills to dominate local search rankings. Through hands-on projects and real-world examples, you’ll master strategies to optimize Google My Business, enhance local visibility, and drive targeted traffic. This self-paced course offers practical skills in keyword research, review management, and geo-targeted campaigns. Learn to analyze local search trends and implement data-driven solutions for businesses. With expert-led modules and actionable insights, this program ensures you stay ahead in the competitive digital landscape. Enroll now to become a certified specialist and unlock new career opportunities in local SEO.

Get free information

Course structure

• Introduction to Local SEO Fundamentals
• Advanced Local Citation Building Strategies
• Google My Business Optimization Techniques
• Local Keyword Research and Targeting
• On-Page SEO for Local Listings
• Local Link Building and Directory Submissions
• Managing Online Reviews and Reputation
• Local SEO Analytics and Performance Tracking
• Mobile Optimization for Local Search
• Hyperlocal Content Creation and Marketing

Duration

The programme is available in two duration modes:

Fast track - 1 month

Standard mode - 2 months

Course fee

The fee for the programme is as follows:

Fast track - 1 month: £140

Standard mode - 2 months: £90

The Certified Specialist Programme in SEO for Local Listings is designed to equip learners with advanced skills to optimize local search rankings effectively. Participants will master techniques like keyword research, local citation building, and Google My Business optimization, ensuring businesses stand out in local search results.


This programme spans 12 weeks and is entirely self-paced, making it ideal for professionals balancing work and learning. The flexible structure allows learners to develop web development skills while focusing on SEO strategies tailored for local businesses.


Aligned with modern tech practices, the curriculum emphasizes tools like Google Analytics, SEMrush, and Moz. Learners will gain hands-on experience in analyzing local search trends, enhancing their ability to drive targeted traffic and improve online visibility.


Relevance to current trends is a key focus, with modules covering voice search optimization and mobile-first indexing. These skills are critical in today’s digital landscape, where local SEO plays a pivotal role in connecting businesses with their communities.


By completing this programme, participants will emerge as certified specialists, ready to implement cutting-edge SEO strategies. Whether you're a marketer or a business owner, this course offers practical insights to elevate your local listings and stay ahead in the competitive digital space.

Statistic Value
UK businesses facing cybersecurity threats 87%
Increase in demand for ethical hacking skills 45%
Businesses investing in cyber defense skills 72%
The Certified Specialist Programme in SEO for Local Listings is increasingly vital in today’s market, especially as businesses face growing cybersecurity threats. With 87% of UK businesses reporting cybersecurity incidents, the need for robust cyber defense skills and ethical hacking expertise has never been greater. This programme equips professionals with advanced skills to protect local listings from malicious attacks, ensuring data integrity and customer trust. As 45% of businesses report a surge in demand for ethical hacking expertise, this certification bridges the gap between technical knowledge and practical application. Moreover, with 72% of UK businesses investing in cybersecurity training, the programme aligns with current industry trends, making it a must-have for professionals aiming to stay ahead in the competitive digital landscape. By mastering these skills, learners can safeguard local listings, enhance business credibility, and drive growth in an increasingly threat-prone environment.

Career path

SEO Specialist

Optimize local listings and websites for better search engine visibility. AI skills in demand for automating SEO tasks.

Local SEO Strategist

Focus on improving local search rankings and driving traffic to businesses. Average salaries in tech for this role are competitive.

Digital Marketing Analyst

Analyze data to refine SEO strategies and improve local listing performance. AI skills in demand for predictive analytics.