Assessment mode Assignments or Quiz
Tutor support available
International Students can apply Students from over 90 countries
Flexible study Study anytime, from anywhere

Overview

The Advanced Certificate in Google Ads Ad Formats equips marketers with expertise in leveraging Google Ads to maximize campaign performance. This program focuses on mastering ad formats, including text, display, video, and shopping ads, to create impactful campaigns.


Designed for digital marketers, advertising professionals, and business owners, it provides hands-on strategies to optimize ad creatives and drive measurable results. Learn to align ad formats with audience intent and business goals.


Ready to elevate your Google Ads skills? Enroll now and transform your advertising strategy!

Earn an Advanced Certificate in Google Ads Ad Formats to master the art of creating high-performing ad campaigns. This course equips you with in-depth knowledge of display, search, video, and shopping ads, enabling you to optimize campaigns for maximum ROI. Gain hands-on experience with real-world projects and learn to leverage advanced targeting strategies. Boost your career prospects in digital marketing with a globally recognized certification. Stand out in the competitive job market and unlock opportunities as a Google Ads Specialist or PPC Manager. Enroll now to transform your skills and drive impactful results for businesses worldwide.

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Course structure

• Introduction to Google Ads Ad Formats
• Search Ads: Text and Responsive Search Ads
• Display Ads: Standard and Responsive Display Ads
• Video Ads: Skippable and Non-Skippable In-Stream Ads
• Shopping Ads: Product Listing Ads and Showcase Shopping Ads
• App Promotion Ads: Universal App Campaigns
• Discovery Ads: Personalized Feed-Based Ads
• Performance Max Campaigns: Cross-Channel Optimization
• Ad Extensions: Sitelinks, Callouts, and Structured Snippets
• Best Practices for Ad Format Optimization and Testing

Duration

The programme is available in two duration modes:

Fast track - 1 month

Standard mode - 2 months

Course fee

The fee for the programme is as follows:

Fast track - 1 month: £140

Standard mode - 2 months: £90

The Advanced Certificate in Google Ads Ad Formats equips learners with in-depth knowledge of creating and optimizing various ad formats to maximize campaign performance. Participants gain expertise in display, video, search, and shopping ads, ensuring they can tailor strategies to meet specific business goals.


The program typically spans 4-6 weeks, depending on the learner's pace, making it a flexible option for professionals balancing work and study. It combines theoretical concepts with hands-on practice, ensuring practical application of skills in real-world scenarios.


Industry relevance is a key focus, as the certificate prepares learners for roles in digital marketing, advertising, and e-commerce. With Google Ads being a cornerstone of online advertising, mastering its ad formats enhances career prospects and aligns with current industry demands.


By completing the Advanced Certificate in Google Ads Ad Formats, participants will understand how to leverage advanced targeting, bidding strategies, and performance tracking. This ensures they can deliver measurable results for businesses, making them valuable assets in the competitive digital marketing landscape.

The Advanced Certificate in Google Ads Ad Formats is a critical credential for digital marketing professionals aiming to master the dynamic landscape of online advertising. In the UK, where digital ad spending is projected to reach £29.6 billion in 2024, understanding Google Ads ad formats is essential for businesses to stay competitive. This certification equips learners with the skills to leverage responsive search ads, display ads, and video ads, which are increasingly popular due to their adaptability across devices and platforms.
Year Digital Ad Spend (GBP)
2022 £26.1 billion
2023 £27.8 billion
2024 £29.6 billion
With 85% of UK businesses investing in Google Ads, mastering ad formats ensures campaigns are optimized for maximum ROI. The certification also aligns with the growing demand for professionals skilled in AI-driven ad creation and performance tracking, making it indispensable in today’s market.

Career path